Looking for a copywriter? You have my sympathy. The pressure is squarely on you to get it right. You no doubt have colleagues breathing down your neck, an arm-long checklist, and timing from hell. But with so many writers out there, how do you identify “the one?” Let me help.

I have been the right copywriter for all kinds of clients. From top brands in champagne, watches, computers, and cars to pharmaceuticals, destinations, banks, and loyalty programmes. So if you want the reassurance of experience, I have it in spades.

Many of these clients chose to stick with me for years. Or came back after a disappointing experience. They say they can count on me to quickly understand the problem at hand, and quickly deliver the solution, with a quality result every time. I find the right tone, the right angle, and never miss a deadline. In short, I’m reliable. Which ticks another box for you.

My writing has attracted creative awards in London, Paris, New York, and Sydney. It has also been recognised for effectiveness with an Effie award. Clients love that one.

As an extra cerise on the gâteau, I’m comfortably bilingual. This means French-speaking clients can brief me in French to receive concepts and copy in English. My specialty is creating campaigns and copy that survive translation. I also adapt concepts from French into English that’s so natural and impactful, it passes as an original version.  

Why not get in touch and we can discuss the challenges you face. Or read on for more reasons to work with me.

FOR WRITING IN ENGLISH THAT MATTERS: Translatable advertising, social, content, corporate, slogans, product naming. CD-level thinking. French-to-English transcreation. Franglais elimination.

BRAND EXPERIENCE: Aérospatiale, Air France-KLM Flying Blue, Air Liquide, Always, American Battle Monuments Commission, American Express, Apple, Arianespace, Axa, Bell & Ross, Bic, BMW, BNP Paribas, Bureau Veritas, Center Parcs, Cetelem, Citroën, Club Med, Dagoma, Del Monte Foods, Desperados, Dior Makeup, Disneyland Resorts Paris, DoloSpasmyl, Dom Pérignon, EADS, EDHEC Business School, EU Humanitarian Aid, Europcar, European Commission, Fairy, Fort Dodge Animal Health, Gillette, Greenpeace, Guerlain, Hanro of Switzerland, Heineken, Hennessy Cognac, Hermès, Hipp, HP, IBM, Intercontinental Hotels Group, Jaeger-Lecoultre, Jameson Whiskey, JLL (Jones Lang LaSalle), Johnson & Johnson, Krug Champagne, Lacoste, La Poste, La Prairie, Léjaby Lingerie, LifeScan OneTouch, L’Oréal, Louis Vuitton, M&M’s, Massilly, McDonald’s, Michelin, Moët & Chandon, Motorola, Nestlé, New Zealand Tourism, Nissan, Open University, Oxford Notebooks, Paco Rabanne, Parker Pens, Peugeot, Post-it, Red Cross, Renault, Saint-Gobain, Schweppes, SNCF, Société Générale, Sodexo, Sony, Supercell Brawl Stars & Clash Royale, Swarovski, Swift, Systeme U, Toyota, Tractebel Engie, Ubisoft, Vetrotech, Vico, Waterman, Weight Watchers, Yakult. 

AGENCIES/CLIENTS: Agence DPS (PAR), Air (Brussels), Aristophane (Paris), Azilis (PAR), BBDO (PAR), Be Connect (BRS), Bell & Ross (PAR), Bergamote (PAR), BETC (PAR), Dan (PAR), Dior Parfums (PAR), ECA2 (PAR), Epoka (PAR), Epsilon (PAR), Equancy (PAR), Essilor (PAR), Frank Bright & Abel (London), Gulfstream (PAR & NANTES), Gyro (PAR), Hearts ‘n’ Minds (BRS), Hermès International (PAR), Isobar (PAR), JWT (BRS & PAR), La Nouvelle (PAR), Logan International (PAR), Meanings (PAR), Matador (PAR), Miriam Belgium (BRS), Mostra ICF (BRS), No Com (PAR), Notchup (PAR), Nude (PAR), Ogilvy (PAR), Publicis (PAR & LILLE), Rapp (LON & PAR), Saatchi & Saatchi (PAR), Spintank (PAR), St John’s (PAR), Supper (PAR), TBWA (DUBLIN & PAR), The Hive (BRS), Tractebel Engie (BRS), Serviceplan (PAR), Versus (PAR), W & Cie (PAR), With (PAR), Who Why What (PAR), WNP (PAR), Wunderman Thompson (PAR).